March 30 (Reuters) - Coca-Cola Co’s Simply Orange juice brand isn’t simply orange juice, according to a lawsuit filed against the beverage company on Friday. Plaintiffs allege, inter alia, that Simply Orange deoils, deaerates, and pasteurizes its orange juice, then stores the juice in refrigerated tanks for long periods of time, and adds chemically-engineered substances to mimic the flavor of “natural” orange juice. Coca-Cola Sued Over Simply Orange Brand Marketing. if class action lawyers are making $$ due to companies misleading consumers then more $$ to them. Coca-Cola Faces Consumer Fraud Lawsuit Over Simply Orange Advertising July 5 2012 - by Lucy Campbell New Orleans, LA: A federal consumer fraud class action lawsuit has been filed against Coca-Cola alleging the soft drink manufacturer is falsely advertising its Simply Orange orange juice as all pure and natural, when the juice is actually heavily processed and flavored. The latest lawsuit said that chemically engineered “flavor packs” are added to Simply Orange, in order to mimic the flavor of natural orange juice. (Reporting By Dan Levine in San Francisco; Editing by Richard Chang). Coca-Cola Co's Simply Orange juice brand isn't simply orange juice, according to a lawsuit filed against the beverage company on Friday. “This lawsuit has nothing to do with misleading consumers and everything to do with lining class action lawyers’ pockets,” Stribling said. Our Standards: The Thomson Reuters Trust Principles. The consumer, Randall Davis, had bought the product - whose label says “100% Pure Squeezed Orange Juice” - at stores “for personal, family, or household purposes,” the lawsuit said. A suit accusing Taco Bell of misrepresenting the amount of beef in its products received national headlines last year. This orange juice lawsuit is the latest example of common sense besting litigation. Instead, the lawsuit in an Illinois federal court claims that the product undergoes extensive processing, and is dependent upon added aroma and flavoring in a way not found in nature. Other Phone. Foods Recalled In 2019 Hard Boiled Eggs Sheknows. The case in U.S. District Court, Northern District of Illinois is Randall Davis, on behalf of himself and all others similarly situated, v. The Coca-Cola Company, 12-cv-02391. By Dan Levine. A Coca-Cola representative could not immediately be reached for comment. Trucks containing cases of Coca-Cola, which will be delivered to stores, sit outside a warehouse at the Swire Coca-Cola facility in Draper, Utah March 9, 2011. Orange juice maker Tropicana markets its brand as fresh from the grove, but a series of U.S. lawsuits claim the company's juice is so heavily processed it shouldn't be called "natural." Sign in to add some. 4:12-cv-01170 District Judge Claudia Wilken, presiding. Class action lawsuits popped up across the country against Tropicana, Simply Orange, and even smaller producers like Florida brand HomeMaker Premium. Coca Cola Faces New Simply Orange Juice Cl Action Lawsuit Top Actions. The case in U.S. District Court, Northern District of Illinois is Randall Davis, on behalf of himself and all others similarly situated, v. The Coca-Cola Company, 12-cv-02391. The Simply Orange Juice Company is an Apopka, Florida-based company that was founded in 2001 and is currently a brand of The Coca-Cola Company. The Simply Orange class action lawsuit further says that chemically engineered “flavor packets” are added to Simply Orange in order to mimic the flavor of natural orange juice. Our Standards: The Thomson Reuters Trust Principles. That is what Coca-Cola, owner of Simply Orange, is claiming. March 30 (Reuters) - Coca-Cola Co's Simply Orange juice brand isn't simply orange juice, according to a lawsuit filed against the beverage company on Friday. Consumers are willing to pay a premium price for Simply Orange, due in part to their false belief in the freshness of the product, the lawsuit said. * Simply Orange depends on added aroma, flavoring - lawsuit, * Coca-Cola says product properly labeled (Adds statement from Coca-Cola). US: Coca-Cola Co faces lawsuit over Simply Orange marketing James Wilmore | 3 April 2012 To read this article and more, including our archive of drinks industry news, analysis & comment pieces from the last 20 years, try just-drinks for 30 days for just $1 14-cv-5198, C. D. 2361, Master Case No. Instead, the lawsuit in an Illinois federal court claims that the product undergoes extensive processing, and is dependent upon added aroma and flavoring in a way not found in nature. This means that you will encounter no hidden fees, that the final goal of our service is going beyond your needs and our final invoice below your expectations. But Taco Bell vehemently disputed the claims, which were soon voluntarily withdrawn by the plaintiff. ( Phelps et al v. The Coca-Cola Company and Does 1-100, Case No. Instead, the lawsuit in an Illinois federal court claims that t he product u ndergoes extensive processing, and is dependent upon added aroma and flavoring in a way not found in nature. Last Updated June 14, 2017 at 3:23 AM EDT (3.5 years ago) Consumers are willing to pay a premium price for Simply Orange, due in part to their false belief in the freshness of the product, the lawsuit said. Other Phone (800) 438-2653. Later in July, this case was transferred and consolidated with similar cases in multidistrict litigation. ". It makes a number of not-from-concentrate orange juices and other juice drinks and fruit juices that are sold refrigerated in a distinctive clear plastic bottle and green twist top with a large green seal. In a lawsuit reminiscent of the one on Splenda's 'made from sugar, tastes like sugar," a lawsuit filed against Coca Cola on Friday claims that "Simply … See here for a complete list of exchanges and delays. The plaintiff, a consumer, accuses Coca-Cola of fraud, and seeks class action status. March 30 (Reuters) - Coca-Cola Co’s Simply Orange juice brand isn’t simply orange juice, according to a lawsuit filed against the beverage company on Friday. July 2014: The lawsuit was transferred from state court to federal court. The overall rating of the company is 1.2 and consumers are mostly dissatisfied.. It turns out that even beverage giants aren’t immune from the recent outbreak of lawsuits infecting the industry. “Black Book is not a natural growing process, but rather, an algorithm that includes data about consumer preferences and approximately 600 flavors that make up an orange,” the class action lawsuit says. 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