As said by (Castells 2009, pg 21) networks demonstrate strength in their flexibility, adaptability and capacity to self configure. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. The typical example is the e-Europe plan, which has affirmed objectives of constructing a digitally literate Europe. Earnshaw, R.A., Robison D., Palmer I.J., Excell P.S. A weather app on a smartphone, a racing game on a video game console and an ultrasound imaging device in a hospital are all digital media products. ): Digital Content Creation, pp. It is a process of using ink on paper to show us images and text by using a printing press. For digital inclusion; capability and relevance, availability and affordability are three main areas which are required to be addressed in order to promote digital literacy and participation. Though this difference, UK is trying to strike a balance between digital inclusion and exclusion by developing a National plan for digital participation, to amplify the scope and prepare people to participate in the digital society. (eds. The first transatlantic two-way radio broadcast occured in 1906 and led to common communication via analogue and digital media. As the internet is becoming an amplified trend (Van Dijk and Hacker, 2003) Digital Britain’s goals were clear from the beginning regarding developing nation’s digital skills at all levels by ensuring that the population is ready to use and access the digital technology confidently. The information can be for purposes such as entertainment, illus­tration or communication. A current thesis from the London School of Economics (LSE) concludes that half of Europe’s efficiency in recent years can be credited to IT investments. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The basis of inequalities in internet access and use are frequently hinted back to usage factors (price of technology, lack of information, ability or operational skills) and psychological factors (nervousness about using technology or reluctance to try something new) (Van Dijk and Hacker, 2003). To digitally include everyone in the economy, the government has taken various initiatives to include old generation as well. If we critically analyse the data and information covered in this paper, we can clearly interpret the numerous ambitious goals the UK government have set out in the near future. A substantive growth in execution of information and communications requires improvement in quality of life and development by preparing people for a knowledge society. Therefore the government has taken various inspired initiatives to educate everyone with a vision to shape a brighter future for Britain. Digital media also saves money by reducing the electricity used to view the media. Starting from woodblock printing in 200 CE to digital printing that is currently in use, printing has definitely come a long way. This essay sets out a framework adopted by the Digital Britain report and the government to address the problems related to digital inclusion, digital skills and equality. Digital Media Swashbuckling by Stina Chyn Home. (1998). This highlights the steps taken by the governments of UK and US in order to furnish the future generation of their country with the aptitude to be technologically competent and to inquire appropriate, suitable and significant questions about the digitalized saturated world of 21st century. Digital technologies have had serious effects on the market structures, value chains, business strategies, structures and operations (cf. There are a wide range of digital media applications such as digital images, digital photography, digital video, digital audio, computer games, multimedia production, animation, digital video film making, e-books, web pages, data, and databases. Consequently this explains how various international policy goals helps individuals to overcome various psychological factors like anxiety and lack of interest by accustoming them to the available technology. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. 18(5), 20–23. Websites and social media allow students to research and teachers to share–not only lesson plans, but digital resources, assessment data, and even whole-group, away-from-school communication (see The Flipped Classroom). Each kind of task, be it a regular task or a job specific task requires digital proficiency or literacy. Even though technology is sometimes expensive and risky (cf. Information has become one of the chief inputs in financial procedures, and information and (ICT) steadily became vital for the capability of enterprises, communities and individuals to contribute effectively in the global economy (Hollifield and Donnermeyer, 2003). Digital marketing uses the internet as a main promotional medium, in addition to traditional TV and radio. On a global perspective comparing to different nations, UK is establishing a vision to develop clear and simple techniques to construct a digital knowledge economy in the modern era. By devising agile operating models capable of leveraging the power of digital means for syncing content generation and delivery, the media industry can … It discusses that digital skills have an impact on an adult’s equality of accessing information and services, employability, social inclusion, further engaging into learning and increasing the business productivity. To acquire skills there is a requirement in this era to have a grasp on the knowledge about digital tools, critical skills and social awareness. Consumers access these files mostly for entertainment and educational value; … Soc. This shows a vast difference in the objectives already achieved and future aims of both the countries. The essay will first converse about the opportunity to ensure that no one is prevented from access to broadband followed by raising the topic about engaging the society to use and understand the digital media and finally, providing them with the capability to develop and acquire the necessary digital skills to involve themselves in the digital economy with confidence and support. According to Castells despite the globes increasing interconnectivity there are some individuals that are extremely involved in a global networks and others stay mainly excluded. Therefore networking is here to reside and education has no alternative but embrace it. Not logged in Study for free with our range of university lectures! The presence of smartphones and personal computers have made digital media more effective for a reason. ): Intelligent Agents for Mobile and Virtual Media, pp. Thus the user can be tracked through all the digital media he uses. Disclaimer: This work has been submitted by a university student. Graph. This offers scope for different forms of interactive media, and advertising, and providing added value to consumers by providing dynamic links to other relevant information. Digital media has helped in making and evolving the career of many … Our era has come to see the vital importance of digital technology in our daily lives. For Britain to increase its competitiveness in the global economy of 21st century, it requires to create awareness among people to embrace the digital technology for a safe speculation of an information revolution that can alter every part of their lives. Analyze the effects of digital communication on the social and political life of a society ; Describe the use of one or two forms of new media to share knowledge and information on a current issue in society ; Evaluate how new media are used in mass communication and the impact democratic institutions and processes in society This technology has revolutionized Digital Marketing and integrated all Digital channels such as mobile, laptop or standalone digital devices. Reference this. Well, to be honest, there are many different definitions that surround the term social media. Uses of Enchantment Digital Media Swashbuckling by Stina Chyn Home. There is an immense range of services delivered online while also a hazardous threat to those who lack or struggle to access technology. Digital literacy can be defined as “the ability to use digital technology, communications tools, and or networks to access, manage, integrate, evaluate, and create information in … The Digital Britain Report shows clear positives and negatives about the aspects we have covered and albeit there are criticisms, the pros outweigh the cons as written in this paper. Graph. Another aim is to provide affordable and attainable broadband facility to every household. Most, when they think about digital marketing, assume it is all about content marketing and social media, and avoid some of the more complicated aspects like SEO, because they can be intimidating. The whole composition tries to answer the questions regarding the key issues of Digital skills, Digital Inclusion along with fairness and access for all and the concerns regarding inequalities. In this essay, we will discuss and argue the answers to these questions to aid us in understanding the relationship between digital inclusion, digital skills and media literacy. On a quest to be Consoled, in Awe, On repeat. Digital art is an artistic work or practice that uses digital technology as part of the creative or presentation process. The aims listed by the government enclose various actions needed to be undertaken by the UK economy in order to attain the listed objectives in the Digital Britain report. Since the 1960s, various names have been used to describe the process, including computer art and multimedia art. ACM Press/Addison-Wesley Publishing Co, New York (2000). The government legislation under the Race Relations (Amendment) Act 2000 also promotes equality of opportunity by eliminating various racism based discrimination. That reason is simply t… 21(1), 56–60 (2001). The main objective of digital media is to promote brands, build preferences and increase sales through various digital marketing techniques. The widespread use of social media in the United States brings unprecedented connectivity that opens new horizons for physicians, ranging from interactions with patients, to communication with peers and the public, to novel approaches to research. Digital media is the product of digital data processed electronically, stored as a file, and transmitted within computer systems and … Appl. This can facilitate in creating a sustainable social and economic infrastructure. Talking about UK’s present landscape as per national statistics, the number of adults who have never accessed internet in 2010 is about 9.2 million. When wisely applied, ICTs recommend prospects via network effects to narrow down social and economic inequalities and to sustain innovative market access in services and support wealth creation. Consumer devices such as mobile phones produce reasonably small files that can be shared and played in the source format. By critically discussing whether developing the nation’s digital skills at all levels helps in achieving fairness rather than amplifying it in the presence of various inequalities? As technology can motivate students and help prepare them for prospective jobs. IEEE Comput. In this essay the basic focus is on the need to develop nation’s digital skills at all levels as it is gradually becoming important in the present period where technology and its benefits are becoming more sophisticated and pervasive. Together, digital media refers to any information that is broadcast to us through a screen. IEEE Comput. These devices can include computers, mobile devices, video game consoles, projectors, television and radio. 103.227.176.9. Be it a public figure or a brand, social media marketing can be used by all and if done right can benefit you or otherwise if you don’t know how to tackle it. The report states arguments about the term ‘digital life skills’ and how it is used to recognize the set of essential ICT skills for using and accessing a computer and communicating information. This provides new value chains and ecosystems. Words. Morris’s report supports and affirms the statement made by Stewart (2000) that equality is achieved not through a redistributive programme on resources but contribution in person and through shared life chances. According to Charles Leadbeater, people go online for three different experiences such as to enjoy, talk and fulfil new experiences, as media encourages them to experience, connect and be creative. As a result, to ensure that older people are not isolated from digital economy, help is provided for them to engage in significant technological opportunities to support independent living and to benefit from the services widely available. However, between the time computers were manufactured and when it became possible for anyone to own them, their storage capacity, as well as their computing powers greatly increased. IEEE Comput. Images. Although these courageous plans are backed up with vast quantities of data and research, simply building technological infrastructure and access will not guarantee the people of Britain to be innovative to generate an environment for digital revolution. Springer, London. Earnshaw, R.A., Vince, J.A. Our academic experts are ready and waiting to assist with any writing project you may have. For that reason the UK government needs to publicly show more specific ideas and plans about what is wants to see happen in the near-term future rather than using the blurred terminology which hides the true picture than it should reveal. Joslin, C., Molet, T., Magnenat-Thalmann, N., Esmerado, J., Thalmann, D.: Sharing attractions on the net with VPARK. For the ones working in more disadvantaged communities, and who see the impact of technology on people’s daily lives, the relations among digital and social equality are perceived without any doubt. IEEE Comput. : Transformative interactions between media culture and digital content. In this body of research, there is little evidence to suggest that digital media use is having dire impacts on youth’s engagement. It allows us to unlock a huge collection of information and communication data. In today’s changing business scenario most of the positions advertised by the recruiters require at least some type of IT-user skill. According to (Reaching Out: Action Plan on Social Exclusion, September 2006) “It is possible to extend opportunity to the least advantaged so that they enjoy more of the choices, chances and power that the rest of society takes for granted.” Ofcom plays an imperative role in promoting media literacy and persists to work with stakeholders in turn to: offer people the opportunity and inspiration to develop proficiency and self-confidence to participate in communications technology and digital society; and update and allow people to handle their own media activity (both consumption and creation). This consequently increases the scope of fairness in the economy. Video that is recorded, stored and transmitted in a digital format. Digital media is an increasingly popular medium for music, movies and video games. According to (HM Government, Nov 2009) “The best use of digital technology, either directly or indirectly to improve the lives and life chances of all citizens, particularly the most deprived, and the places in which they live”. Soc. 57–65 (2013). To maximize the social media for business benefits, make sure to have a content marketing plan in place. This service is more advanced with JavaScript available, State of the Art in Digital Media and Applications Social Media Marketing is a form of marketing that uses social media sites, forums and blogs to promote product or brand and create awareness about them. A number of Case Studies illustrate how the applications are developed and implemented in practice. Digital marketing happens both online and offline. The UK‐based Independent Review of the Primary Curriculum argues that in the future it will become even more important that children have the ICT skills which allow them to relate themselves to the upcoming technology and face the challenges with self-confidence and flexibility. The Digital Britain report also highlights numerous methods in which the digital plan can assist parents to recognize improved results for their child through Home Access Program, helping them to develop the digital skills in order to confidently support their child’s safety; to effectively and efficiently use the internet content in turn helping young generation to make the most out of the new technology. In the year 2009 around 92% jobs required applicants to hold both general (hardware and software skills) and specific application skills (such as databases, and spreadsheets) in particular. In: Proceedings of International Conference on Internet Technologies and Applications, pp. © 2020 Springer Nature Switzerland AG. Therefore in conclusion, UK government is motivated with its goals for broadband speeds and to encourage people to access new digitalized technology. E-skills main aim is to work with employers, educators and government to make sure that UK has the technological skills it requires to thrive in a global digital economy. Digital media files are generally accessed by using complex electronics devices that contain digital receivers or processors. This is not an example of the work produced by our Essay Writing Service. Today, a large sector of all working professions make use of technology, therefore it is reasonable to assume that everybody should be introduced to essential information technology (IT) skills. The discussion about the universal availability and fairness for all allowed us to think whether people will engage in this new technology and embrace it in near future or not? Digital media means any media that are encoded in machine-readable formats. Before you can look at and really understand the uses of digital video, you need to understand the WHY of going digital. Digital Media Swashbuckling by Stina Chyn, helping content managers and creative directors execute digital media endeavors. The International Society for Technology Education (ISTE) has recognized various standards in the regions of essential digital skills and career technical skills. Social Media Marketing has the power to manipulate the image of a brand, product, business or an individual. 4–5 (2017). 21(1), 61–71 (2001). Therefore the analysis of international digital strategies and European Union actions lists key international policy goals: digital equality, accessibility for all, literacy and digital competence, technology to enhance and technology for inclusion in order to gain better understanding of the needs and problems and by delivering affordable services to engage individuals with the internet sources in an attractive way. Earnshaw, R.A., Magnenat-Thalmann, N., Terzopoulos, D., Thalmann, D.: Computer animation for virtual humans, IEEE Comput. The Uses of Literacy. (eds. Kung, Picard and Towse, 2008). In: Proceedings of the 27th Annual Conference on Computer Graphics and Interactive Techniques, pp. According to the research by HM government there are a range of barriers like lack of understanding and confidence, comprehension to use the equipment, fear and anxieties and sense of inertia and ageism due to which older generation is left behind. 10. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. You can view samples of our professional work here. Not affiliated 1st Jan 1970 For more information see: Earnshaw, R.A., Vince, J.A. Cite as. This is turn affects social and cultural contexts, and interacts with them. Marketing decisions-makers exposed to Adobe’s promoted content were 50 percent more likely to view Adobe as shaping the future of digital marketing and 79 percent more likely to agree that Adobe could help them optimize media spend. Digital media can be created, viewed, distributed, modified and preserved on digital electronicsdevices. IEEE Comput. No plagiarism, guaranteed! Earnshaw, R.A., Jones, H., Vince, J.A. Countries like the UK, Australia, New Zealand, and in recent times the USA, have made digital literacy a keystone of their digital economy strategies. Over 10 million scientific documents at your fingertips. Baroness Estelle Morris (June 2009) published her autonomous appraisal of ICT user skills. ISBN: 1-85233-379-0 (2001). 131–144. pp 53-63 | ISBN: 0-12-227755-4 (1995). 17(2), 30–31 (1997). The National Digital Participation Plan in collaboration with Digital Britain Report has set a determined aim of reducing the number of non-internet users in the country by 60% by 2014 by overcoming the three barriers to digital inclusion – availability, affordability and capability. Even digital marketing companies provide social media marketing services for small business owners. 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