Apple manufactures have their own product and their own operating system hence they have a good control over the product. Good thing for Apple is NAFTA, European Union and other regional trade open doors so that the company can have a wider market in Europe, Asia, Latin, and America which can offer enormous potential to the company. References. iLife and iWork creativity and productivity suites. Different types of marketing tools are used in this report. Let’s begin the journey with Apple products and target market analyses. Competition is mainly based one cost. Apple marketing strategy is based on the founder Steve Jobs’s philosophy that customers do not always know what they want. Key to understanding target market size and needs, as ... Target Market Value: Calculate –important for investors VCs, business angels ... (e.g. A market segment consists of a gaggle of consumers who share an identical set of needs and wants. In 2003, Apple also announced marketing partnerships With America Online that are aimed at driving iTunes use deeply into the mainstream. Behavior bases. Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. A Study on Marketing Strategy of Apple Products 1M. In addition, the company offers software products (Mac OS X), server software and related solution; professional application software; and consumer, education and business oriented application software. Looking for a flexible role? Looking into the Principle and goals of Apple, Apple has set out their own principles where they look to meet all the health and safety requirements, promote energy efficiency, and their main goals are; innovation is the most important thing for apple, to increase the number of sales of the product in the education field, providing new and user friendly software for the customers, and last but not the least providing high quality products to the customers. The segment is usually the urban population with enough buying power for purchasing Apple products. send texts, GPS navigation, record notes, do mathematical. Apple’s Segmentation Strategy Page 1 of 2 Steve Jobs and Steve Wozniak didn’t realize they were developing today’s multibillion-dollar PC industry when they invented the Apple I in a garage on April Fool’s Day, 1976. In US due to the weak economic condition the educational segment is encountering a large loss in many states. Opportunity to create a new software markets and selling the hardware in those markets. Apple market segmentation and Mix - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! If you continue browsing the site, you agree to the use of cookies on this website. We're here to answer any questions you have about our services. Apple has got a very good response rate as many of the customers are looking for new designs and innovative products which Apple is successfully delivering. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. You can change your ad preferences anytime. Apple Inc applies the strategy of studying the market and then targeting specific user experiences. Apple's consumer software includes Apple Cider Vinegar (ACV) Market report covers below mentioned list of players. The product is offered in three different lines: the Apple Watch Sport for the entry segment priced at 399€ - 449€ in Germany; the Apple Watch priced between 649€ - 1.249€ for the premium segment; and the exclusive Apple Watch Edition made of gold for the luxury market at a price between 11.000€ - 18.000€, depending on the configuration. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. In this report we are entering the PC industry and hence Porter’s model will help us to find out about: Competitive rivalry for Apple is very high as it is a competition among the big companies and it is fierce as everyone is aiming at a larger market share, intensive price cuts and changes. including a virtual keyboard. Results r in the future tense occurs significantly more detail. Lately, however, their new technology and their high cash flow allowed them to lower their price and to offer more discount to certain markets such as the education market. Watch smartwatch. Apple was first introduced by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to market and sell the Apple personal computer kit. Apple have designed their own computers and their own software’s which will help this generation as the computer and internet usage is rapidly growing worldwide. The report … There is a rapid growth in the usage of the internet which is also a good opportunity for the company. However, competition also influences its pricing. Apple 7Ps of marketing is marked with a particular focus on the product element of the marketing mix and the company’s segmentation targeting and positioning initiatives are aimed at targeting users of premium products. Store and Mac App Store, and iCloud. Its product facilitate in gaining market share, brand awareness and brand loyalty ... Smith, 2003 ). Segmentation, targeting and positioning. Free resources to assist you with your university studies! Looking into Apple, the Demographical market segment is successful because they are developing products on the age, life cycle, occupation of the people. 2.2 Geographical bases (states, regions, countries). Apple is committed to sell original, good looking products that have an easy-to-use interface. Apple and Google) d. Marketing campaigns e. Long-term commitment (customer service, contracts) Quality Price Looking into the geographical bases of Apple they have established their business all over the world like U.S., South America, Europe, Japan, and Australia. Marketing Fundamentals (MKTG101) Uploaded by. Leader in innovation and product differentiation. Being a market leader in its segment, the marketing mix pricing strategy of Apple is that of a market leader. VAT Registration No: 842417633. In this report, it aims to analyze and evaluate the market segmentation of Apple iPhone 4S. Product is the main or a vital factor about Apple's marketing strategy. These results can be compared to the revenue of $7.9 billion and net quarterly profit of $1.14 billion in the previous year quarter. PEST analysis and Porter’s five force model for looking into the external environment. PCs are differentiated as hardware / software configurations. In the real world of building products and attacking market opportunities, market segmentation is the process of defining and sub-dividing the aggregate, homogeneous market into addressable, targeted needs and aspirations buckets. Reference this. The marketer’s task is to spot the allowable number and identify the nature of market segments and decide which one(s) to target. The company is using a differentiation strategy and focuses more on innovation, and quality. No plagiarism, guaranteed! Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Marketing automation tools often have built-in email segmentation tools that divide your lists based on customer interactions with emails and content you’ve sent them, product interests (if your MA is connected to your ecommerce tool, inventory management tool, or ERP), and interaction with forms and pages on your website. Since then apple have come a long way in the market all over the world and they are one of the leading companies in electronic products. Looking into Apple the psychographic market segment is successful because they are developing products on the lifestyle of the people such as Mac book for the younger generation. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Technology is experiencing a rapid boom in this generation, and people appreciate more and more innovative changes in their systems and are switching over to the new information appliances and Apple have been successful in providing new appliances. Apple price is known to be above average in the industry. Using this brand image they are continuously coming up with new ideas and products and attracting the customers. ,play music, send and receive email, browse the web, Study for free with our range of university lectures! Apple reached 17% increase when compared to the previous year quarter by successfully selling 3.05 million Mac computers during the quarter. If the supplier wants to increase his profits he can put pressure on the market by supplying the components at a higher price. Clicking the button will automatically launch the iTunes music jukebox and begin downloading the song; billing will be handled through the customer’s existing arrangement with AOL. The following are a list Apple’s tar get market; Hence there will be lot of options for the customers to buy the cheapest and the best product. Looking into the current strategic position of Apple, with the introduction of its own operating system, hardware, software application, and with a completely new design, Apple looks to meet all the customer requirements like new products, ease of use, and an innovative design of the product. 6+ Market Segmentation Analysis Templates – PDF, DOC, Apple Pages. WEEK 6 pdf - Segmentation, targeting and positioning. All work is written to order. For Apple, the market segmentation and target are clearly defined as . In the present generation PCs represent 90% of the market share as they have multiple configurations, performance and price ranges. Apple’s marketing campaign, the firm failed to adequately market to the lower end of the market (Rawlinson, 2017). services include the iTunes Store, the iOS App Report covers below mentioned list of players and was kept for a quality.!, the initial target market, were not interested in the product and was kept for public... And then targeting specific user experiences image and it will be lot of options for the firm failed to market! Pricing Policy in order to delight their customers hence this has caused a negative way focuses more on,. Increase when compared to Android products to cellular networks and technological factors even... 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