Snacks and sides 5. McDonalds segmentation, targeting and positioning. If any investor wants to invest in the business look at the financial reports of the company. If the results are positive and he finds the potential in his investment he will prefer the stocks and shares of the company. The reason McDonald’s not only in Australia but it has been able to sustain its image and brand name by offering high quality fast food items across all parts of the world. Lessons from Fiat’s Turnaround. In order to target its consumers, McCafés are situated within or adjacent to existing full-service traditional McDonald’s restaurants. The constant innovation and addition in the product line is another more successful strength for the company (McColl-Kennedy 2010). Therefore, it can be said that the size of the market is quite attractive which will further grow provided the quality of the products is consistent and prepared within the standards of healthy eating (Hebden, 2011). Exploring SWOT analysis–where are we now? McDonald’s product mix has the following main product lines: 1. Large corporations involved in delivering products or services to mass consumers have invested heavily in advertising and Sponsorship. McDonald’s menu includes items that are meant to appeal to people of all ages. Hamburgers and sandwiches 2. McColl-Kennedy, J. R., Yau, O. H., & Kiel, G. C. (2010). This will also enhance their customer base and people already are aware about the Quality of McDonalds overall the world. Moreover, other fast food retailers in the industry have also looked to make products that are specifically designed for the local market and they have been looking for diversity and different menus (Dunn, 2015). Almost half of customers at chicken fast food outlet Nando's in Australia are from Generation Y (Gen &), compared with only around 3 in 10 at McDonald's, according to findings from market research organisation Roy Moran Research. Price4.3. Determinants of financial performance of a firm. These facts and figures of the McDonald’s Australia shows that in 2013 it has the good net income but after that it decreased to 4758 US million dollars in 2014 and now in 2017 it again has increased to 5192 US million dollars. This indicates the fact that the fast food industry in Australia has been shrinking and to make it a lucrative market once again, the players have to focus on quality and healthier products for the consumers (Fraser, 2010). All Rights Reserved. Its 980 outlets make this the third largest territory for McDonald's in Asia, after Japan and China, and the #8 worldwide. If we talk about particular Australian Market the net income of the McDonalds Australia had been in USD million dollars  5,585  4,758   4,529   4,687   5,192   in year 2013, 2014, 2015, 2016 and 2017 respectively. The Marketing Mix Strategy Elements Product, Price, Place, and Promotion are aimed at enhancing the value and satisfaction of the customer and are designed to meet the customer expectations and the needs achieving marketing objectives through implementation of various strategies and tactics (Kotler, 2012). For instance, the diversification within the menus offered by different restaurants within the fast food industry has been changing quite significantly. In order to position it’s products correctly in the target markets, McDonald’s uses segment insights or information about the consumer behaviour that are developed through market research. As we have researched the different variable related to the McDonalds Australia there are internal and external factors that affect the whole fast food industry including McDonalds. Along with this, the ever changing government rules and regulations is also a threat for the company. Moreover, outlets are equipped with Kid Playing Areas, ATM’s and Sometimes along with a Supermarket Chain that enhances the customer satisfaction. The trends in Australian fast food industry have been quite indifferent and people have been looking for alternative options to use while dining out. Some of them are given below: On the international level McDonald has acquired many other firms by purchasing their shares but they also have the availability of option in Australia which they can do and expand their business operations to get more customer and increase the annual revenue by good amount. The market size of fast food industry in the Australian market has been growing quite considerably. This means the products offered in the industry at a higher price are not accepted by the consumers and they tend to focus on buying foods that are of lesser prices. The increasing raw material cost is a threat for McDonald’s (Helms, 2010). These are the critical challenges which managers or the business owners have to face and these decision are very much important for the growth of the business. The major strength for McDonald’s is the quality of products it offers to the customers. They crowned their efforts by winning a special 'Worst of the Decade' award, for the company most often nominated for marketing junk food to children over the last 10 years. The market segmentation of McDonalds can be visualized as follows: Market Segments Seniors Adults Teenagers Children The Marketing Mix Strategy Elements Product, Price, Place, and Promotion are aimed at enhancing the value and satisfaction of the customer and are designed to meet the customer expectations and the needs achieving marketing objectives through implementation of various strategies and tactics (Kotler, 2012). The paper basically discusses the situation of McDonald’s in Australia. This element of the marketing mix covers the various organizational outputs (goods and services) that the company provides to its target markets. McDonald’s uses Digital and Social Media Marketing, SEO Content and Tech Marketing, Content Marketing, SMS and Email Marketing, Referral Marketing, CRM and traditional marketing mechanism such as billboards, print media, television advertisements, leaflets, celebrity endorsements such as Elka Whalan, George Calombaris etc. Ample parking space and security services are also attached in the place mix to enhance customer satisfaction. 2 market in the world for McDonald's Corporation (NYSE: MCD) in … Desserts … A customer could easily find a McDonald’s outlet in Australia and most of the outlets are located in the close proximity to the main road or highway to promote place utility. McDonald’s Australia have maintained a 10 year ‘winning’ streak with the award of three ‘Shame’ awards in the recent Parents’ Voice Fame and Shame Awards. Here, the target market of the commercial is the parents of children, especially fathers. Along with this, the financial performance of McDonald’s is discussed which confirms the fact that it is doing reasonable in the industry. An Integrated Marketing Communication Mix can be seen within the McDonalds and is placed at a global level to ensure the Corporate Reputation Consistencies. The strong brand name in the market has been considered as a major difference at McDonald’s. Also Study: McDonalds Causes Obesity in United Sates. The competitive advantages of McDonald’s in Australia have been explained in detail. McDonalds practice a typical franchise retail model and outlets are located on a geographic basis covering all towns in the Australia. 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