Constant change is the beauty and the curse of digital marketing. It’s both a framework and a mindset. Marci Trares, Director, Marketing Services, Dominion Dealer Solutions. To pay down this experience debt, organizations and their ecosystems should focus on elevating the human experience. We First Video is by far the most viewed content as well as most shared on social media. Marshall McLuhan had a point when he said that: “We look at the present through a rearview mirror. Most strategies target 2020 and our marketing experts in SMM, video, and targeting did their best to prepare this article of the hottest and most exciting trends (and tips) for you to learn and expect. 1 0 2020 Global Marketing Trends: Bringing authenticity to our digital age companies drive their operations toward outcomes people value, and in turn, deliver what stakeholders value. Why does it matter to C-suite leaders?Every organization and individual is operating in an era of unprecedented technological innovation. What’s more, according to recent data from the June 2019 Harvard Business Review article, “181 Tops CEOs Have Realized Companies Need a Purpose Beyond Profit,” companies with high levels of purpose outperform the market by 5–7% per year, on par with companies with best-in-class governance and innovative capabilities. Technology provides new opportunities for consumers, citizens, and communities to engage directly in shaping, influencing, building and co-creating the overall brand. They see in it a point of a new reference and big changes. YPO, 5 Amazing Social Enterprise Ideas of 2019, UK’s Prince William Launches Prize to Solve Earth’s Top Environmental Challenges. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Customers have the advantage. But, in the digital age, consumers are so connected that authenticity is essential to successful marketing. Please read our cookie notice (, http://www2.deloitte.com/ca/en/legal/cookies.html, CFO Insights: What's keeping CFOs up at night in 2020, Private-company CFO considerations for SPAC transactions, Strategies for going public - Fifth Edition, Forging alliances: How tech leaders and boards collaborate to deliver agility, resilience, and performance. Interaction with customers in near real-time can enhance customer experience and decision-making. By supporting the trust agenda with respect to customer data and ethical use of artificial intelligence, brands can create a more coherent, relevant and less invasive customer experience. What can we expect from the future of digital marketing? Through interviews with more than 80 subject matter experts across the globe, Deloitte identified seven key trends that likely every business will need to focus on over the next 18 to 24 months to continue evolving socially and human-conscious enterprises. Concordia By using this site you agree to our use of cookies. 2020 Global Marketing Trends Bringing authenticity to our digital age. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited ("DTTL"), its global network of member firms and their related entities. Dissolving industry boundaries make way for open ecosystems, leaving companies to consider how to move beyond traditional constraints and redefine their businesses. Purpose is everythingA clear purpose can be critical for organizations — it articulates why an organization exists, what problems it is trying to solve, and who it wants to be to each human it impacts. Align company values with stakeholder values to build more connected and inclusive human experiences. Artyom Dogtiev. Identifying how, and in which areas, to integrate customer participation into the consumer journey and the product lifecycle can be overwhelming. This can result in quick answers to narrowly defined problems versus more sustainable solutions. By developing a true human experience for customers, brands can address the unmet need for connection by aligning customers, the workforce and partners to a common purpose. Influencer Marketing Trends 2020. DTTL does not provide services to clients. Participation Brands are creating deeper engagement with customers by allowing them to participate in customizing, collaborating, co-creating, marketing and shaping the overall brand. #TeamDigita offers winning digital solutions, inclusive of digital media marketing, strategy and content creation, and online advertising. Deloitte recently published their inaugural 2020 Global Marketing Trends Report that identifies 7 key trends to help C-suite leaders place humans at the center of their work, and how to become a more authentic leader. Read More → Digital 2020: October Global Statshot. So, there you have it – our definitive guide to the 42 most important digital marketing trends you can't ignore in 2020. This presentation explores the outlook for digital marketing in 2021 and beyond, exploring key headlines, insights and trends from DataReportal’s ongoing Global Digital Reports series. When digital connections —personal and professional — lack a human touch, people can feel isolated, underrepresented and unfulfilled. hyphenated at the specified hyphenation points. Definition of Digital Age: This is otherwise referred to as the Information Age, a historic period in the 21st century characterized by the rapid shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on information technology. That’s why we’re discussing Digital Marketing Trends for 2020 in this article. And that is just one chunk of the whole video gamut. Deloitte recently published their inaugural 2020 Global Marketing Trends Report that identifies 7 key trends to help C-suite leaders place humans at the center of their work, and how to become a more authentic leader. These 7 trends can help build connection to drive engagement and growth for brands in 2020. Breakthrough technologies have been found responsible for The full functionality of our site is not supported on your browser version, or you may have 'compatibility mode' selected. Please see, This site uses cookies to provide you with a more responsive and personalised service. Marketing Trends in the Digital Age: The Rise of New Marketing Paradigms (Virtual Marketplaces, Connectivity, and Advocacy): 10.4018/978-1-5225-6307-5.ch013: Historically, technology has been the prime catalyst of social, cultural, and economic development. According to Statista’s Internet of Things report, there are more than 26 billion smart devices in circulation — that is, more than three smart devices on average for every person across the globe — C-suite leaders are challenged to form authentic digital connections with key stakeholders. Purpose-driven companies grow on average three times faster than their competitors while still achieving higher employee and customer satisfaction. Are you a trust buster or builder?Trust is a primary determinant in how people assess brands. Meet in the moment with “if/then” campaigns, agile decision-making, and real time action. Global Key Trends 2020. Authenticity is paramount The origin of purpose and its overlap with corporate social responsibility (CSR) can make customers, workforces, and partners wary of a business’s motives. In our digital-first world, it's becoming increasingly difficult to stand out among competitors. Top stories in this quarter’s report include: Social media adoption has jumped by more than 12 percent in the past 12 months. 2020 Global Marketing Trends. For no matter which era we live in or the technology it brings forth, the human remains constant throughout this relay of revolutions. It is obvious that with the rise of mobile marketing and implementation of 5G and other new and exciting tech, digital marketing is the way businesses will reach customers. Many companies are waiting for 2020, as the whole world once waited for 2000. These words serve as exceptions. As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in 2021. Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. Looking beyond 2019, these are the few potential digital marketing trends of 2020 which is … At the same time, they should proactively detect threats in the domains of cybersecurity, data protection, regulatory compliance and reputation. Digital transformation and the increase in reliance in digital usage can create a need for increased human connection between brands and their customers, workforce, and partners. The Founding Editor of Real Leaders with 20 years of publishing and creative design behind him, Grant has launched new publications and developed communication and media strategies for clients in South Africa, UK and the US. Impact Assets Constant technological change and increasing reliance on digital can leave people wanting for human connection. Businesses are using purpose to create deeper connections with consumers, doing more for the communities in which they work, attract and retain talent, and achieve greater results and impact in the process. Once entered, they are only Trend #1: Live Video Will Continue to Dominate. Fusion Traditional boundaries between industries are disappearing, signaling an era of fusion between once disparate industries. Marketers are redirecting valuable assets by pivoting outside conventional constructs and expanding to serve more customers across ecosystems. The year 2019 has witnessed many changes in the realm of digital marketing from web design trends to the emergence of micro-moments. WE Day This publication was released by our Global firm. Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? The rapid pace of digital change is adding to a buildup of these unintended consequences, which Deloitte calls “experience debt.” This debt has far-reaching implications for humans who navigate these digital solutions. Singularity University Global Summit Our new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. What’s Next in technology often focuses on the obvious: speed, size and cost – but what we seem to forget is that people shape tomorrow’s technology. Increased customer interaction can build competitive advantage, strengthen loyalty, and generate brand value across the entire product and customer lifecycles. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. Constant technological change and increasing reliance on digital can leave people wanting for human connection. We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. Trend 1. The amplification of consumer participationAccording to Deloitte’s “Driving band loyalty with emotion” study, nearly 75% of consumers say they expect two-way relationships with organizations they do business with. 0:00 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Video marketing trends to cut through the noise in 2021. Having a good video marketing strategy for 2020 is going to be extremely essential as that is what people look forward to.Video will also improve SEO as Google gives more weightage to what people want in their search results. Talent An organization’s talent is its most important asset. Five Digital Marketing Trends to Watch In 2020. The years of 2019 and 2020 will see some pretty amazing technological innovations and advancements, you can take our word for it. Digital transformation and the increase in reliance in digital usage can create a need for increased human connection between brands and their customers, workforce, and partners. And those who look only to the past or present are certain to miss the future.” For anyone in digital marketing, change is an integral part of the job. Increased customer interaction builds competitive advantage and develops a stronger relationship with the brand. Updated: August 28, 2020. 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