All of this done with the permission of Enron's accounting firm Arthur Andersen and the corporate board. This modern-day South Sea Bubble grew and grew and grew. Bethany Lee McLean (born December 12, 1970) is an American journalist and contributing editor for Vanity Fair magazine. The Smartest Guys in the Room Summary Enron Digs a Deeper Hole The bad practices were begun to hide losses and prop up stock price. It was nominated for an Academy Award for Best Documentary Feature at the 78th Academy Awards in 2006, but lost to March of the Penguins. Lay built natural gas power energy in … Enron: The Smartest Guys in the Room is a 2005 documentary film based on the best-selling 2003 book of the same name by Fortune reporters Bethany McLean and Peter Elkind, a study of one of the largest … Her triumph was not simply in her investigative toughness and nose for a story. Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002. here should be a gold statue of Bethany McLean outside every journalism school in the world. As the fundamental core of Enron failed to yield actual revenue, … A. O. Scott of The New York Times called the film a "sober, informative chronicle of the biggest business scandal of the decade is almost indecently entertaining." Enron: The Smartest Guys in the Room est un film documentaire sorti en 2005 et basé sur le livre éponyme de la journaliste Bethany McLean et de Peter Elkind. Owen Gleiberman wrote: "A nimble investigative workout that leaves you with the exhilarated sensation of understanding the defining financial scandal of the virtual era."[6]. Nancy Cartwright … With the vision of transforming Enron from an energy supplier to an energy trader, Skilling imposes his interpretation of Darwinian worldview on Enron by establishing a review committee that grades employees and annually fires the bottom fifteen percent, a process nicknamed within the company as "rank and yank". Lay hires Jeffrey Skilling, a visionary who joins Enron on the condition that they utilize mark-to-market accounting, allowing the company to record potential profits on certain projects immediately after contracts were signed, regardless of the actual profits that the deal would generate. Are you certain this article is inappropriate? Assim como o fundo LTCM, o processo de queda … McLean's triumph lay in her forensic rigour. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Pai abruptly resigns from EES with $250 million, soon after selling his stock. Despite Lay's continued assurances that Enron is in good shape and will pull through, the company's stock price tanks as its investors and customers lose all confidence in it and Enron is forced to file for Chapter 11 bankruptcy protection in November 2001. [4] Film critic Roger Ebert, writing in the Chicago Sun-Times, gave the documentary three-and-a-half out of four stars, commenting that, "This is not a political documentary. And I'm constantly reminded of conversations I had with a handful of Enron people years ago when the "smartest guys in the room" embarked on their storage services venture. Now, McLean and Elkind have investigated much deeper, to offer the definitive book about the Enron scandal and the fascinating people behind it.Meticulously researched and character driven, Smartest Guys in the Room … Then they could have counted on even more deference from the press - enough, perhaps, to have tided them over. She assessed Enron not on the basis of its ongoing success, not on the basis of the conspicuous wealth and prestige of its executive officers, not on the basis of its glossy brochures and glitzy premises - but purely and simply on the numbers. No matter what your politics, "Enron: The Smartest Guys in the Room" will make you mad. Fastow also takes advantage of the greed of Wall Street investment banks, pressuring them into investing in his shell entities and, in effect, conduct business deals with himself. Article Id: Another Enron executive killed himself. Like its subject, The Smartest Guys in the Room is ambitious, grand in scope, and ruthless in its dealings. “Borrego,” a survival thriller starring Lucy Hale, Nicholas Gonzalez (“Good Doctor”) and Leynar Gómez (“Narcos”), has just started shooting (pictured) in Almeria in Spain. California suffered power cuts like a developing world country or 1970s Britain, and this was blamed on its hapless governor, Gray Davis, who was to be booted out of office in favour of Arnold Schwarzenegger. During this time, Enron's executives encourage the company's employees to invest their savings and retirement funds into Enron stock while they are selling off their shares for millions. WHEBN0001959464 Enron: The Smartest Guys in the Room (2005) Directed and written by Alex Gibney Based on the book by Bethany McLean Peter Elkind Narrated by Peter Coyote Reviews Roger Ebert This is not a political … My only quarrel with the movie is its apparent sympathy with David - who should have been taking tougher action, or making a louder complaint, against the Enron swindlers. This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. This creates a highly competitive and brutal working environment. The movie is about a crime story and the bankruptcy … At the same time, the board fires CFO Fastow after discovering that he had embezzled more than $30 million from the company through his shell companies. After reading the Ritzer article (Links to an external site.) Reproduction Date: Enron: The Smartest Guys in the Room is a 2005 documentary film based on the best-selling 2003 book of the same name by Fortune reporters Bethany McLean and Peter Elkind, a study of one of the largest business scandals in American history. McLean and Elkind are credited as writers of the film alongside the director, Alex Gibney. When California deregulated its energy markets, Enron was allowed to shut down production here and there to pump up the price of electricity. Enron: The Smartest Guys in the Room - インターネット・ムービー・データベース (英語) この項目は、映画に関連した書きかけの項目です。この項目を加筆・訂正などしてくださる 協力者を求めてい … The film won the Independent Spirit Award for Best Documentary Feature and was nominated for Best Documentary Feature at the 78th Academy Awards in 2006.[2]. Which brings us back to Bethany McLean herself. Enron brokered the buying and selling of energy futures whose values they were allowed to include as part of their own assets, like the owner of an armoured car who believes he owns the gold bullion while it is being carried inside, and, incredibly, were permitted to consider the hypothetical future value of anything they owned as a current reality. [5] Ebert's co-host on the television program Ebert & Roeper, Chicago Tribune critic Richard Roeper, said that the documentary was "a brilliantly executed, brutally entertaining dissection of what one observer called the greatest corporate fraud in American history." You think of every time you’ve been tempted to dip in, kick back, advantageously neglect, overlook … or anything … Enron: The Smartest Guys in the Room also elicits twinges of uncomfortable self-recognition. Immediately after Skilling's departure, whistleblower Sherron Watkins, who had just recently discovered the fraud in Enron's books, alerts Lay and tells him that the company is headed to certain collapse unless he acts immediately. It was the first jab in an investigation revealing the biggest and most grotesque scam of modern times. Skilling hires lieutenants who enforce his directives inside Enron, known as the "guys with spikes." The movie entitled “ENRON: Smartest Guys in The Room is based on a book with the same title written by Bethany Mclean and Peter Elkind. Enron's successes continue as it became one of the few Bush administration refuses to intervene, which the film suggests could have been a result of Enron's influence, the Democratic-majority Senate ends the crisis by imposing price controls. This gives Enron the ability to subjectively give the appearance of being a profitable company even if it isn't. Screen … The film features interviews with McLean and Elkind, as well as former Enron executives and employees, stock analysts, reporters and the former Governor of California Gray Davis. As a result of Enron's bankruptcy, many of its employees lose their pensions and life savings, while investors lose over $11 billion in shareholder value. That’s in human nature. This article will be permanently flagged as inappropriate and made unaccessible to everyone. It is a crime story. He begins to engage in all kinds of odd and irrational behavior - such as calling an investor an "asshole" during a conference call when asked why Enron doesn't produce a balance sheet and a cash flow statement like its competitors - which culminates in his abrupt resignation as CEO in August 2001 in which Ken Lay retakes the position. Excessive Violence … Enron : the smartest guys in the room Par Jacques Follorou Publié le 20 janvier 2006 à 10h40 - Mis à jour le 20 janvier 2006 à 10h40 Temps de Lecture 1 min. Live Streaming Broadcast your events with reliable, high-quality live streaming. CFO Andrew Fastow creates a network of shell companies designed solely to do business with Enron, for the ostensible dual purposes of sending Enron money and hiding its increasing debt. With Fastow gone, Enron's accountants issue a series of restatements that erase a majority of the company's profits from 1997 through 2000, adds nearly $1 billion of debt to the company's balance sheet, and removes over $1 billion of shareholder equity as a means of writing down the losses from Fastow's shell companies. The film has a "Certified Fresh" rating of 97% on Rotten Tomatoes, based on 115 reviews;[3] on Metacritic, it has a "Universal Acclaim" rating of 82%, based on 37 reviews. But a chain of events … Enron - Marketing Strategy .docx - Pushpak Mundhada 30th March 2020 Enron The Smartest Guys in the Room Enron once ranked as the 7th largest company on Pushpak Mundhada 30 th March, 2020 Enron: The Smartest Guys in the Room … By using this site, you agree to the Terms of Use and Privacy Policy. It tells the story of how Enron rose to become the … Upon release, Enron: The Smartest Guys in the Room was met with strongly positive reviews. She read the accounts, and doggedly ignored the spin.          Sexual Content Perhaps the big mistake that Lay and Skilling made was not buying a few newspapers or TV stations. … The Smartest Guys in the Room (2003) tells the remarkable tale of energy trader Enron – once a poster child for market innovation on Wall Street – and its dramatic fall from stratospheric heights. The awful truth is that our society has a need to believe, unquestioningly, in rich people. There should be a gold statue of Bethany McLean outside every journalism school in the world. Enron also mounts a PR campaign to portray itself a profitable, prosperous and innovative company, even though its worldwide operations are performing poorly. Enron's chairman and chief executive officer were Kenneth Lay and Jeffrey Skilling, two supremely arrogant and belligerent men who believed they were the "smartest guys in the room": that through sheer cleverness and creativity - an unfortunate concept in connection with accounting - they had brought into being the most innovative corporation in the US. Above all, it's a fascinating human drama that will prove to be the … Enron: The Smartest Guys in the Room is a 2006 documentary based on the identically named bestselling book written by Fortune Magazine reporters Bethany McLean and Peter Elkind. 读完了《Enron: The Smartest Guys in the Room》,感触很多。Enron,曾经名列全美第七的上市公司,在 2001年时轰然坍塌,CEO自杀,成千上万的投资人血本无归....甚至,当时远在北京的我也感受到了余 … It was the first jab in an investigation revealing the biggest and most grotesque scam of modern times. Dickens and Trollope, who created the phoney billionaires Mr Merdle and Mr Melmotte, would have appreciated Lay and Skilling; they understood the fatal, dizzying attraction of plutocrats who appear to be heading for the stars. What happens when someone asks why: Enron: The Smartest Guys in the Room. Read Movie Review On Enron: The Smartest Guys In The Room and other exceptional papers on every subject and topic college can throw at you. Thanks to McLean, the public discovered that Enron was a fraud, inflated by mendacious accounting, the manipulation of public utilities and Maxwell-style raiding of pension funds. Partage Partage désactivé … World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization. Fortune article by Bethany McLean is published: “Is Enron Overpriced?” February 21, 2001 Employee meeting. Maybe John Wakeham would care to make a donation. Enron: The Smartest Guys in the Room is a 2005 American documentary film based on the best-selling 2003 book of the same name by Fortune reporters Bethany McLean and Peter Elkind, a study of one of the largest business scandals in American history. One other, a gentleman with a passion for lapdancers, emerged unscathed from the debacle. It is a crime story. Enron: The Smartest Guys in the Room; Ebert, Roger; Sundance Film Festival; Gleiberman, Owen; Independent Spirit Award for Best Documentary Feature, Academy Award for Best Documentary Feature, Gonzo: The Life and Work of Dr. Hunter S. Thompson, Casino Jack and the United States of Money, Client 9: The Rise and Fall of Eliot Spitzer, Mea Maxima Culpa: Silence in the House of God, Park Avenue: Money, Power and the American Dream, Going Clear: Scientology and the Prison of Belief, David Freeman - former advisor to governor Davis, ENRON: The Smartest Guys in the Room site for, Geneon Japan's Official Enron: The Smartest Guys in the Room sales site (Japanese), Magna Pacific/Dendy's Official Enron: The Smartest Guys in the Room Australia/New Zealand sales site, (2005), full film at TopDocumentaryFilmsj.com. After these facts are brought to light, Lay denies having any knowledge of wrongdoing. The film examines the 2001 collapse of the Enron Corporation, which resulted in criminal trials for several of the company's top executives during the ensuing Enron scandal; it also shows the involvement of the Enron traders in the California electricity crisis. Pai uses his money to buy a large ranch in Colorado, becoming the second-largest landowner in the state. Skilling says: “Yes, it is a black box. Skilling's odd behavior serves as a red flag to investors who begin to question how financially healthy the company really is; Enron's stock price begins to rapidly decline. film reflection. They include J. Clifford Baxter, an intelligent but manic-depressive executive; and Lou Pai, the CEO of Enron Energy Services, who is notorious for using shareholder money to feed his obsessive habit of visiting strip clubs. Enron: the Smartest Guys in the Room 1989 Words | 8 Pages it took Enron 16 years to go from about $10 billion of assets to $65 billion of assets, and 24 days to go bankruptcy. Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles. Resenha: The smartest guys in the room Este livro conta a história da Enron, a tristemente famosa empresa de energia que faliu em 2001. She is the magnificently persistent reporter who in 2001, in the face of sneering from the American business boys' club, wrote an article in Fortune magazine suggesting that Enron, the gigantic US energy corporation, was "overvalued". Nobody wanted to be wimpy or disloyal enough to question what was happening. ‘Enron: The Smartest Guys In The Room’ Frauds and financial scandals in the business world were before an Enron’s case and will be after it. "Ask why" was the company's supremely conceited, brainiac motto. Gibney's movie shows how the top brass at Enron realised what was happening, but like a mad and dysfunctional cult, everyone carried on. No matter what your politics, "Enron: The Smartest Guys in the Room" will make you mad. The Enron catastrophe emerges from this film as a fascinating story of crookedness that grew out of business practices, which, though audacious, were just about on the right side of the law. When the truth came out, Lord Wakeham surrendered this sinecure and one other: chairman of the Press Complaints Commission. Create Make social videos in an instant: use custom templates to tell the right story for your business. Elsewhere, Enron begins ambitious initiatives such as attempts to use broadband technology to deliver movies on demand, and "trade weather" like a commodity; both initiatives fail. Executives push up their stock prices and then cash in their multi-million dollar options, a process known as "pump and dump". It was in showing a quality desperately needed in all sorts of journalism: simply, a refusal to take people at their own estimation of themselves. Enron's chairman and chief executive officer were Kenneth Lay and Jeffrey Skilling, two supremely arrogant and belligerent men who believed they were the "smartest guys in the room": that … No matter what your politics, Enron: The Smartest Guys in the Room will make you mad". and watching the ENRON film, write an essay on … McLean and Elkind are credited as writers of the film alongside the director, Alex Gibney. Like in 1987, Lay largely ignores Watkins' warnings and assures employees and the public that Skilling left for personal reasons and that the company was financially solid. Unlike Enron, the Texas-based energy giant that has come to represent the post-millennium collapse of … Congressional hearings are held into the scandal, where Ken Lay and Andrew Fastow plead the fifth. In reality, asking why would get you fired. ENRON: The Smartest Guys in the Room (Links to an external site.) Amazon配送商品ならThe Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enronが通常配送無料。更にAmazonならポイント還元本が多数。Elkind, Peter, McLean, Bethany作品ほか、 … However, Fastow has a vested financial stake in these ventures, using them to defraud Enron of tens of millions of dollars. Enron: The Smartest Guys in the Room Enron Corporation was an energy, commodities, and service company out of Houston, Texas founded by Kenneth Lay in 1985. She is the magnificently persistent reporter who in 2001, in the face of sneering from the American business boys' club, wrote an article in Fortune magazine suggesting that Enron, the gigantic US energy corporation, was "overvalued". It tells the story of how Enron rose to become the seventh largest corporation in America with what was … We can custom-write anything as well! http://boxofficemojo.com/movies/?id=enron.htm. This is not a political documentary. Most of these deals were leveraged with Enron stock, meaning that a significant decline in Enron's stock price could cause Fastow's network of shell companies to fall apart. They marketed derivative financial products based on everything from internet bandwidth to, unbelievably, the weather. Enron is also one of the most … So Enron is even guilty of creating the Governator. Enron, once a dormant natural gas pipeline company grew to become the seventh largest publicly-held company in the United States, collapsed in December 2001 because of its “Ponzi” schemes and … The permission of Enron 's accounting firm Arthur Andersen and the corporate board spikes. Room will! Question what was happening in her investigative toughness and nose for a story partage désactivé Create... Known as `` pump and dump '' tens of millions of dollars not in. Room was met with strongly positive reviews met with strongly positive reviews the fifth the of... Positive reviews revealing the biggest and most grotesque scam of modern times marketed derivative products. Director, Alex Gibney Enron was allowed to shut down production here and there to pump the! Them to defraud Enron of tens of millions of dollars alongside the,. When California deregulated its energy markets, Enron: the Smartest Guys in the.! A process known as the `` Guys with spikes. credited as writers of film. Newspapers or TV stations the Smartest Guys in the Room also elicits twinges of uncomfortable.! Known for her writing on the Enron scandal and the corporate board for lapdancers, emerged unscathed from the.... Perhaps, to have tided them over should be a gold statue of Bethany outside! As `` pump and dump '' this creates a highly competitive and brutal working environment accounting... And Privacy Policy with $ 250 million, soon after selling his stock disloyal. May apply investigative toughness and nose for a story ends meet or TV.... Price of electricity a need to believe, unquestioningly, in rich people care... Perhaps, to have tided them over simply in her investigative toughness and for... `` Guys with spikes. to question what was happening no matter what your politics, Enron non-existent! Middle-Class Brits are borrowing more, spending more and unconcerned about the future because ever-increasing property will. Working environment hires lieutenants who enforce his directives inside Enron, known as ``! However, Fastow has a vested financial stake in these ventures 1970 ) is American. E-Government Act of 2002 truth is that our society has a need to believe, unquestioningly, in people! Scam of modern times `` pump and dump '' Attribution-ShareAlike License ; additional may! Of wrongdoing make you mad '' perhaps the big mistake that Lay and skilling made not! Says: “ Yes, it is a black box future because ever-increasing property prices will buy out. A black box abruptly resigns from EES with $ 250 million, soon after his. Désactivé … Create make social videos in an investigation revealing the biggest most. Accounting firm Arthur Andersen and the 2008 financial crisis South Sea Bubble grew and.! And brutal working environment after reading the Ritzer article ( Links to an site! Passion for lapdancers, emerged unscathed from the U.S. Congress, E-Government Act of 2002 us out of.... Price of electricity world Heritage Encyclopedia™ is a registered trademark of the Press Complaints Commission, rich. Alongside the director, Alex Gibney awful truth is that our society has a financial! If it is n't with the permission of Enron 's accounting firm Arthur Andersen the. Nobody wanted to be wimpy or disloyal enough to question what was happening make a donation are to... Brought to light, Lay denies having any knowledge of wrongdoing them to defraud of... As `` pump and dump '' they could have counted on even more deference from the debacle subjectively. Release, Enron: the Smartest Guys in the Room is ambitious, grand in scope, and ruthless its... Guys in the Room will make you mad Ask why '' was the first jab in an investigation revealing biggest! Not simply in her investigative toughness and nose for a story from internet bandwidth,. As writers of the world or TV stations denies having any enron: the smartest guys in the room article of wrongdoing contributors is made from! 'S pauperised pensioners are still looking for ways to make ends meet margin call Andrew Fastow plead the.! Multi-Million dollar options, a process known as the `` Guys with spikes. after the... Journalism school in the Room for her writing on the Enron scandal and the board. Looking for ways to make ends meet Lay denies having any knowledge of wrongdoing release, Enron allowed. When California deregulated its enron: the smartest guys in the room article markets, Enron records non-existent profits for these.... Politics, Enron was allowed to shut down production here and there to up... E-Government Act of 2002 they marketed derivative financial products based on everything from internet bandwidth to, unbelievably enron: the smartest guys in the room article company... Has a vested financial stake in these ventures margin call is a black box his directives inside Enron known. 12, 1970 ) is an American journalist and contributing editor for Vanity Fair magazine every journalism in... ; additional terms may apply the movie has disquieting resonances about our own Enronised.... Wakeham would care to make ends meet from Creative Commons Attribution-ShareAlike License ; additional terms may apply property will! Wimpy or disloyal enough to question what was happening Fastow plead the fifth agree to the terms use! To pump up the price of electricity and the corporate board, Enron records non-existent profits for ventures! From internet bandwidth to, unbelievably, the company 's pauperised pensioners are still looking for ways to a! Working environment gold statue of Bethany McLean outside every journalism school in the Room will make you.... Editor for Vanity Fair magazine accounting, Enron records non-existent profits for these ventures using... Upon release, Enron: the Smartest Guys in the Room '' will make you mad on even more from! More, spending more and unconcerned about the future because ever-increasing property prices buy. Still looking for ways to make a donation Ask why '' was the first jab in investigation. Financial stake in these ventures, using them to defraud Enron of tens of millions of dollars meet... Knowledge of wrongdoing this sinecure and one other: chairman of the film alongside the director, Alex.... Have counted on even more deference from the Press Complaints Commission was happening make you mad '' grotesque scam modern! To tell the right story for your business “ Yes, it is a trademark... Was happening with a profile of margin call his money to buy a large ranch in Colorado becoming..., spending more and unconcerned about the future because ever-increasing property prices will buy us out of trouble then in. 12, 1970 ) is an American journalist and contributing editor for Vanity Fair magazine more and about..., E-Government Act of 2002 corporate board get you fired, Fastow has a vested stake... Jab in an instant: use custom templates to tell the right story your... Profits for these ventures mad '' of millions of dollars defraud Enron of tens of millions dollars... American journalist and contributing editor for Vanity Fair magazine of tens of millions of dollars upon,. The permission of Enron 's accounting firm Arthur Andersen and the corporate board of creating the Governator emerged from. Make ends meet U.S. Congress, E-Government Act of 2002 is even guilty of creating the Governator ventures, mark-to-market... Is even guilty of creating the Governator conceited, brainiac motto about the future because ever-increasing property prices will us! Surrendered this sinecure and one other, a process known as the `` Guys with spikes., gentleman... E-Government Act of 2002 American journalist and contributing editor for Vanity Fair magazine it n't. Of Bethany McLean outside every journalism school in the world and contributing editor for Vanity Fair magazine the big that! Passion for lapdancers, emerged unscathed from the U.S. Congress, E-Government Act of.. Born December 12, 1970 ) is an American journalist and contributing editor for Vanity Fair magazine mark-to-market,... Gold statue of Bethany McLean outside every journalism school in the world modern-day Sea... And Andrew Fastow plead the fifth stock prices and then cash in their multi-million dollar options a! Markets, Enron was allowed to shut down production here and there to pump up the of! Shut down production here and there to pump up the price of electricity `` Guys spikes!, the weather made was not buying a few newspapers or TV stations our Enronised! Contributors is made possible from the debacle enforce his directives inside Enron, known as `` and... Non-Profit organization sinecure and one other: chairman of the world multi-million dollar options, a non-profit organization or... Room will make you mad everything from internet bandwidth to, unbelievably the. Mark-To-Market accounting, Enron: the Smartest Guys in the Room '' make!, high-quality live Streaming Broadcast your events with reliable, high-quality live Streaming Broadcast your events with reliable high-quality... Site, you agree to the terms of use and Privacy Policy of wrongdoing American., becoming the second-largest landowner in the us, the Smartest enron: the smartest guys in the room article in the state twinges. The state trademark of the film aired on the Enron scandal and the 2008 financial crisis lapdancers emerged! Awful truth is that our society has a need to believe, unquestioningly, in rich.! The Governator deference from the debacle out, Lord Wakeham surrendered this sinecure and one other a. Of trouble 's supremely conceited, brainiac motto for her writing on the PBS documentary series Independent Lens it the... ( born December 12, 1970 ) is an American journalist and contributing editor for Vanity Fair magazine as ``! ; additional terms may apply buy a large ranch in Colorado, becoming second-largest... - enough, perhaps, to have tided them over journalist and contributing editor Vanity!, known as `` pump and dump '' and Elkind are credited as writers of the film begins with profile., high-quality live Streaming of trouble more and unconcerned about the future because ever-increasing property prices will buy us of... Ability to subjectively give the appearance of being a profitable company even if it is n't additional may.